About LaSalle Cancun
LaSalle Cancun is an institution that provides quality education with a humanistic approach of Christian inspiration, is recognized for the quality of its innovative and inclusive education, and the implementation of its educational model, where children and young people have developed in a comprehensive manner, thus obtaining success in subsequent educational levels.
The people who make up the institution are distinguished by their teamwork and community spirit. Another characteristic of LaSalle Cancun is its effective and efficient administration and a healthy organizational climate.
The problem
The problem faced by LaSalle Cancun was the low retention of students. All its processes were traditional, its admission process was complicated, there were parents interested in obtaining information but few were those who continued in the process to close the enrollment.
This was due to the fact that parents had to go several times to the school to complete the process, which involved a lot of paperwork, causing them to not close the enrollment with their prospects and not reach the desired quota of students.
Their marketing strategies were not correctly targeted to their buyer persona, and their online presence was not strong enough to attract new parents.
In order to find a solution, they needed a digital marketing agency that would help them achieve a better positioning and implement strategies that would achieve greater recruitment and retention of students. That is how they decided to go with Digitalegy, anInbound Marketing agency specialized in the education sector.
The Solution: HubSpot and Algebraix, the Perfect Combination
We started by creating the buyer persona to which all efforts would be directed, we created quality content (Blogs, eBooks, videos) to attract more parents and retain those who were already part of the institution.
For example:
- eBook: Children and the Tablet.
- Learn more about the digital tools we use at LaSalle Cancun.
- 10 Things you need to know since High School to be successful in the future.
The entire admissions process was also digitized, simplifying the procedure and making it more user-friendly for both parents and staff.
Their website is now better optimized, they have Landing Pages to digitally recruit students and not only inform parents who are already enrolled.
They implemented tools such as RD Station as a marketing tool and integratedHubSpot to have a CRM, improve communication with their customers and have a better digital marketing automation.
At Digitalegy, we applied all these actions and managed to boost La Salle Cancun's growth and increase its enrollment by 97%.
With Digitalegy, we improved our admissions process—they helped us automate it, allowing us to make a greater impact with our enrollments. They’ve also supported us in generating new prospects through Inbound Marketing.
The Results
By studying their market and strategic planning, the results exceeded LaSalle Cancun's expectations. Monthly visits to the website increased, and the experience of parents when interacting with the institution improved.
Also, the school's digital admissions process achieved a greater recruitment of students, increasing school enrollment and exceeding the expected results.
The main results achieved were:
- Website traffic: Increase of 2,300 monthly visits
- Lead generation: 4,594 new qualified prospects
- Admissions increase: 97%